La Vie Est Belle 2.5 oz EDP for women guerlain The TV and print campaign

The TV and print campaign were done at Times Square and are signed by photographer Francesco Carrozzini

marketing director in the house of Perry Ellis

After citruses and cactus zest

and wildly feminine

simple lines are expressed in the dramatic design of the weighty glass bottle

La Vie Est Belle 2.5 oz EDP for women guerlain The TV and print campaignReleased in 2012. La vie est belle or life is beautifulthe expression of a new era. It represents a choice; the choice to break free from convention, the choice to create your own path to happiness. La vie est belle introduces a new olfactive story, the first ever iris gourmand. The juice is made with the most precious natural ingredients, a modern interpretation of an oriental fragrance with a twist of gourmand. It entwines the elegance of iris with